KLM  Airline Company, collaborates with Activin Wine Group and the Amsterdam Rijksmuseum to propose to its Worls Business Class travelers to taste 5 wines whose labels display images of famous paintings at the Rijksmuseum in Amsterdam (national museum dedicated to Beaux-Arts, craft industry and history of the country). Spring theme guided the choice of paintings.

The painting The Little Street by Johannes Vermeer have been attributed to the Viognier 2017. Thanks to this operation, KLM hopes to put people in touch with the richness of the Dutch culture.